Google’s mobile operating software, Android market’s share dropped by 2 percentage. Both in 2013 and 2014, US witnessed fall in public’s interest towards Android, which was evident till November 2014. While the rate of fall was calculated 2 percentage in US, 3 percentage rate of fall was noted across Europe's biggest countries, and soared to 6.7 percentage in the U.K.
The reason behind the fall of Android is thought to be the growing popularity and software quality of IPhone, which gets better with newest models of IPhone. The extending life of IPhone mobile models in the market not just heightens its appeal, but also the loyalty of the Apple’s loyal customers. According to reports presented by CNBC, IPhone topped with IPhone 6 and 6 Plus making 10 million sales on the very first weekend. In fact, both the launches managed to excel the success of 5S and 5C models
Another report revealed that customers who switched from Android OS to Apple iOS, showed stability with 18%. The stability was clearly evident both the years (2013 and 2014). Significant rise of IPhone share market was visible between the phase of September and November last year, when Apple bagged 42.5 percent growth in the U.K market—with growth rate of 12.2% in the last two years.
Meanwhile in the U.S., IPhones listed 47.4 % hike in sales, which was 4.3 % higher. This change was visible in the same period of year 2013. Even in China, the sales bagged was 1.1 % more than the regular graph, which gave the whole market of Apple a boost of 18.1 percent throughout the world.
It seems like the battle of OS has long way to go; especially when Android is still capturing a huge section of the market. With lots of features and price variables, Android grip doesn’t seem loosing up.